12/10(四)DailyHoroscope - 獅子

聰明的廣告商要為一件產品創作廣告時，廣告商知道他們並非要販售產品本身，而是要滿足需求，或那是他們至少一定傳達給潛在客戶的概念。例如：快遞花束更常表示為販賣浪漫。獅子們，你很有銷售的本事，銷售你的想法、還有你本人。然而，今天如果你想要讓某人信服於你的想法，請把他們的想望、需求、夢想放在心上。請記得你們「真正」要推銷給對方東西是什麼。

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原文：
When a smart advertiser creates an ad for a product, they know they aren't exactly selling the product itself - they are filling a need, or at least that's what they must convey to potential buyers. For example, delivering flowers might be more expressed as selling romance.
You have a great knack for selling Leo - selling your ideas, and selling yourself. But today if you want to convince someone of an idea of yours, keep their wants, needs, and fantasies in mind. Remember what you are "really" selling someone on.

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如同近日日本的美祿之亂，
消費者認為自己瘋搶的不只是單純的巧克力粉，而是健康。

如同知名運動品牌，
廣告不著重於產品機能多棒，而是運動家努力不懈的精神。

讓對方深信你的概念符合他的理想，你就贏了:3

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